Key Projects for Liberty Living
Students Accommodation
Service
Creative Artwork /
Graphic Design Expertise
Client
William Grant and Sons
Year
2019 - 2020
Welcome to my portfolio page showcasing my impactful work as the Global Corporate Communications Design Specialist for William Grant & Sons. With a focus on strategic brand elevation, I led transformative design projects that fused the brand’s heritage with modern digital innovation, strengthening its global presence and ensuring a lasting impression across all channels. This portfolio represents my ability to create engaging visuals, optimize user experience (UX/UI), and implement cross-platform brand consistency.
Student Accommodation Branding and Creative Marketing
Comprehensive Branding Assets
Designed and developed a wide range of branding assets, including brochures, flyers, posters, banners, and social media graphics, which effectively communicated Liberty Living’s offerings to students and parents alike, showcasing the vibrant and comfortable living environments provided.
Cross-Platform Digital Marketing Campaigns
Executed integrated digital marketing campaigns to enhance Liberty Living's presence across social media and online platforms, driving brand awareness, engagement, and bookings. This included videos, graphics, and digital ads, tailored to appeal to prospective students seeking accommodation.
Outdoor & Indoor
Advertising
Led the design of outdoor and indoor advertising, such as building banners, event posters, and promotional materials, ensuring cohesive branding throughout Liberty Living's properties. These designs helped create a welcoming and consistent visual presence, enhancing the student living experience.
Collaborative Rebranding
Support
Collaborated with internal teams to provide strategic input on rebranding initiatives, supporting the visual transformation of Liberty Living's identity to align more closely with modern student expectations. My contributions involved refining the visual language, creating updated graphics, and ensuring cohesive branding across various touchpoints.
